2016

Kick-off Chapter Benelux of the International Brand & Reputation Community (INBREC)

Value-centered management of corporate brands

Details see agenda.

The Diageo Brand – issues and opportunities

"Hamburg Port - Industrial area or place of desire and wanderlust?" and "Hamburg Port - Examples of successful use of Industry 4.0/Internet of Things"

Main themes: The Role of Brand & Reputation Management in an international M&A expansion strategy Development path of Brand & Reputation management...

Details follow soon.

Executing Brand & Reputation Management within International Organizations

See agenda for details.

"The EY Brand – Building an emotional connection with a corporate brand"