INBREC's „Country Chapters“ are dedicated forums for senior brand & reputation managers of successful and highly respected corporations and organizations. Participants (Members) meet up 3 to 4 times a year to have a high level exchange of their experiences, share their expertise and exclusively learn from peers worldwide. The Chapters are organized country wise. Once a year the various Chapters meet for the International Brand & Reputation Community (INBREC) summit.
The ultimate goal is to consistently improve the quality, effectiveness and efficiency of Brand & Reputation Management as well as demonstrably contribute to the success of international corporations and organizations, and enable participants to be better heard and involved at the strategic level of senior management in their respective corporations.
Over the years certain rules have been developed within the Chapters. External speakers are invited if this is appropriate with view on the issues discussed. It has been agreed that no vendors or consultants are admitted to the meetings. From each industry only one member is accepted in the respective country. INBREC's executive board (management) conceptualizes the various events (organizes the meetings).
Currently there are six Chapters, Switzerland (since 2005), Germany (since 2008), UK, Benelux, Nordics and Africa. Participants (Members) of the Swiss and German Chapters have to meet at least two of the following requirements to be able to join (eligible for a membership):
- Blue Chip Company / Listed on Swiss Market Index (SMI), German Dax or any other major stock index
- Owner of one of the most valuable brands
- Annual turnover of minimum 1 billion Euros/Swiss Francs
Moreover, brand and reputation management in these companies
- has to be executed as an important and actively supported part within the corporate strategy
- should not be understood and applied as a pure tactical and operative communication tool
- has to be perceived as a complex and sophisticated management duty and should strive for selective advances and improvements at the interface of Strategy, Finance, Human Resources, Public Affairs, Risk Management, IT, Legal and Controlling.