2015

Details follow soon.

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"Global Brand Management in Multidivisional Companies" and "Digital Brand Management"

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Kick-off Chapter Nordics of the International Brand & Reputation Community (INBREC)

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London - October 29, 2015

INBREC UK at AstraZeneca in London

"Challenges for the Astra Zeneca Brand"

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Johannesburg - October 06, 2015

Kick Off Event INBREC Africa in Johannesburg

For details see agenda.

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Bern - September 18, 2015

INBREC Switzerland at SBB in Bern

"Making the SBB brand come alive"

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1. Africa and Turkey: How to navigate brand and reputation in giant emerging markets 2. Adopting the Brand Positioning to global business needs: –...

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Managing Corporate Brands

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Essen - March 26, 2015

INBREC Germany at RWE in Essen

"The changing brand of energy supplier RWE"

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The development of the Lloyds Banking Group brand with special focus on "reputation recovery"

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