2015

Details follow soon.

"Global Brand Management in Multidivisional Companies" and "Digital Brand Management"

Kick-off Chapter Nordics of the International Brand & Reputation Community (INBREC)

"Challenges for the Astra Zeneca Brand"

For details see agenda.

"Making the SBB brand come alive"

1. Africa and Turkey: How to navigate brand and reputation in giant emerging markets 2. Adopting the Brand Positioning to global business needs: –...

Managing Corporate Brands

"The changing brand of energy supplier RWE"

The development of the Lloyds Banking Group brand with special focus on "reputation recovery"