INBREC Summit at ING Group in Amsterdam

1. Africa and Turkey: How to navigate brand and reputation in giant emerging markets

2. Adopting the Brand Positioning to global business needs: – The Revised Brand Positioning of ING due to overhauled business model

Chapter: COI Branding Germany, Switzerland and UK, plus potential participants of future COI Branding The Netherlands

Host: ING Group

Amsterdam, The Netherlands | May 21, 2015

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