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"Staging of services; Conception, Implementation and Monitoring - best practice first calss hotel business"
"Branding meets Finance - topical focus is the interface between Brand & Reputation and Accounting & Finance"
"The health care group Fresenius - Branding in a B2B-oriented group as well as Positioning and Patient Communication at the hospital brand HELIOS"
“Brand Architecture SRF – Conception & Implementation”
“The Haniel Brand”
“Branding meets HR”
“Branding and the Structure of Reputation Management at Bosch“
"Re-Branding of the company in 2004 - strategic branding and Positioning & Revitalisation of the Swiss Life Brand"
"Brand Management at Shell; brand compass * brand value proposition * Licensing * Sponsorship * Trademark"
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