"Employer Branding & Brands in the digital sector"

"Co-Branding Partnerships – Experiences and Success Factors"

"Staging of services; Conception, Implementation and Monitoring - best practice first calss hotel business"

"Branding meets Finance - topical focus is the interface between Brand & Reputation and Accounting & Finance"

"The health care group Fresenius - Branding in a B2B-oriented group as well as Positioning and Patient Communication at the hospital brand HELIOS"

“Brand Architecture SRF – Conception & Implementation”

“Branding meets HR”

"Re-Branding of the company in 2004 - strategic branding and Positioning & Revitalisation of the Swiss Life Brand"

"Brand Management at Shell; brand compass * brand value proposition * Licensing * Sponsorship * Trademark"