"The changing brand of energy supplier RWE"

After a generational change in the board – the global family company Freudenberg sets the course for the next decade. Which are the effects on...

INBREC organizes a panel discussion on Sustainablity and Branding at the 4th annual conference of the Japan Forum of Business & Society.

“Transferring Corporate Priorities to Country-specific needs – Balancing Corporate Brand & Reputation Positioning with Business Needs“

“Strategic Branding in Mergers & Acquisitions of Deutsche Bahn“

“Strategic Branding at Munich Re: Lessons Learned und current challenges as well as crisis communication ERGO”

"Staging of services; Conception, Implementation and Monitoring - best practice first calss hotel business"

“The Haniel Brand”

“Branding and the Structure of Reputation Management at Bosch“

"Brand Management at Shell; brand compass * brand value proposition * Licensing * Sponsorship * Trademark"